What Consistency Actually Looks Like.

When people talk about social media, “consistency” gets repeated so often it starts to lose meaning. We fall into this as well.

For some, it becomes pressure to post constantly. For others, it becomes guilt - a reminder of the accounts they meant to update but didn’t.

But real consistency has very little to do with frequency.

What we see across nonprofits, small businesses, and small teams is this: consistency is less about showing up everywhere and more about showing up the same way each time.

It’s about the steady tone of your voice and the clarity of your message. It’s the feeling someone gets when they see your name and the idea that ties today’s post to the one you shared last month.

Consistency is recognition.

It’s what helps someone scroll past dozens of competing posts and still know, “Oh - that’s them.”

But it also has to be sustainable - we totally get that.

Posting every day isn’t consistent if you burn out by week three. Posting twice a week is consistent if it's something you can actually maintain.

The teams that do this well choose a rhythm that feels doable - not impressive. They define a few themes that matter and stay close to them. And they resist the urge to reinvent their voice every time the algorithm changes.

And over time, the small, steady choices compound into something that feels cohesive.

Consistency is less about output and more about alignment - the kind that makes the right people feel like they know you, even before they’ve ever worked with you.